4: Audience Research

Audience Research

In order for me to have a target audience, I will have to find out first what audiences like. A way to this would be to conduct a questionnaire which I can give to the target audience age, which would be people with their own personal interest and opinions. My target audience age was researched on a website called YouGov Profiles LITE, which I input the artists I researched, which was Taylor Swift, Lana Del Rey, Hayley Williams and Lady GaGa. All my evidence shown that fans were mostly aged 18-24 years, male, from a middle to higher class social grade and those that work in artistic jobs, fashion jobs and public service jobs. Working from this I asked 4 people of my target age for these artists 5 questions and recorded their responses below:

1. How many music videos do you watch in a week? None, two or less, two to 5, more than 5?


A: (Aged 18) - "About 2 or less, only when I get told about one or see a new one on Facebook or YouTube".
B: (Aged 19) - "Two to five, I see the ones shared on social media and when my friends tell me to watch one. Also being a media student I have to watch some..."
C: (Aged 20) - "None, I just listen to music, I only watch the video if I listen on YouTube and it is automatically there. Other than that, I don't see the point."
D: (Aged 23) - "Two to five, I think."

2. Where do you see music videos the most?



A: (Aged 18) - "YouTube, I search for music or when someone tells me a music video is funny sad so I watch them on there."
B: (Aged 19) - "YouTube, I sometimes see them on Facebook and stuff, but only when people share them."
C: (Aged 20) - "I YouTube them, only when I need to listen to the music though or when I already know it is a good music video anyway."
D: (Aged 23) - "TV mostly, when I'm bored I put on Heart or MTV, then I only watch the ones I'm interested in".

3. What type of music video is your favourite, performance ones, abstract ones, or narrative ones, and why?

A: (Aged 18) - "I enjoy ones with a story behind it, as it really captures the audience as they can relate to the music video more."
B: (Aged 19) - "I like abstract, as they can be quite interesting. I like narrative too though, maybe both."
C: (Aged 20) - "Narrative, I'm not sure as to why but I know performance would also be good with a narrative as it includes the artists and you can see them actually sing the song."
D: (Aged 23) - "Performance is good because you see the artist and I know what music is playing then because I know the singer."

4. What genre of music makes the best music videos?

A: (Aged 18) - "I think technopop songs, or club music make the best music videos, they're really lively and dance-y, and makes me want to sing along and stuff."
B: (Aged 19) - "I like sad song music videos because they are really hard hitting, and when done right can really shift me sometimes. I think songs that are relatable to me affect me most so maybe, soul or something like that?"
C: (Aged 20) - "Rock music, definitely. They have such meaningful plots behind them, and when you see them on stage it gets you pumped and wants to make you listen to more music!"
D: (Ages 23) - "Pop songs, they're lively and upbeat and make you feel happier. The music videos show this like, by how they show like, dance montages and peppy singers."

5. Finally, can you tell me your favourite music video and artist, off the top of your head?

A: (Aged 18) - "I can't think of one, maybe Bohemian Rhapsody!"
B: (Aged 19) - "I like Lady Gaga's 'Till It Happens to You', it's hard hitting and really emotional, one of the best ones I've seen in ages to be fair."
C: (Aged 20) - "It's between Lily Allen's 'URL Badman' or 'M.A.D' by Hadouken.
D: (Aged 23) - "I love Beyoncé's 'If I were a Boy'"