The album Bad Blood was released the 17th of May 2015, to the public. The song 'Bad Blood' features a music video in the style of an action movie which took the world by storm and became viral. The song is about a friend that betrayed Taylor which inspired her to write the song. Many celebrities star in this music video, such as Cara Delevigne, Selena Gomez and Ellie Goulding which may be the reason for the successful sales.
The promotional posters seen on billboards,magazines and online articles also became a hit with the fans as each poster features either one of the celebrities starred in the music video. In this analysis of existing CD promotionals, I will be using the poster with the main artist Taylor Swift.
The poster uses a black background which depicts mystery and an the topic of death or villians within the album. The theme of death is also shown through the blood splatters that have been included in the corners of the poster to add style and also suggests what the album might be about.
The poster is presented like a movie poster, which creates synergy between the music video and the promotions. In the two top corners of the poster, the text in white bold capitals made to stand out against the background which reads "directed by" and "produced by". This is rarely used to promote music videos but since this album is obscure compared to the rest she has released, this creates an impact on the fans and audiences since this is different to what they are used to. This makes people more interested in the album.
In the central of the poster, which is in black and white with low key lighting, is Taylor Swift, creating the audiences focus on her. Compared to the rest of her albums which feature a blonde hair, red lipped innocent role model, this has been replaced by a mysterious, villain looking strong female which is almost unrecognisable as Taylor Swift. This artistic branding is different to previous albums which may indicate a change in Taylor's career path, becoming a different type of artist and person. The slick short hair covers her left eye, instead of her golden curly locks which she usually wears looks menacing. The make up she wears is no longer natural looking with red lips but more smokey eyed and dangerous looking, with a mixture of dark colours and defined cheeks. This changes her structure of her pure looking presentation, and shocks audeinces by this dramatic change taking place. The outfit she wears also would shock audiences as she wears a leather jacket. Taylor Swift has always been known for her floral print dresses and white colour scheme clothes to show off her innocent nature. The leather jacket represents danger and action which is also seen in the music video.
The title is blood red, angled across Swifts torso. The font is extremely bold and has slices missing to make the poster look more professional and stylistic. The font is typically used on action movies which are typically bold, large and very stylistic. There is a quote from the song "band aids don't fix bullet holes".This too stands out with the white font and capitilisation. Again, this matches the movie type theme as many movie posters might feature movie quotes to interest their fans.
The below text indicates a "world premier" which would only again feature on movie posters rather than music videos. The release date is featured next to this. This has been released in summer due to summer anthems become more successful due to more air time rather than around Christmas and other events which usually happen in winter. People are more likely to listen to music in the summer due to the better hotter weather so more people socialise.
The below text indicates a "world premier" which would only again feature on movie posters rather than music videos. The release date is featured next to this. This has been released in summer due to summer anthems become more successful due to more air time rather than around Christmas and other events which usually happen in winter. People are more likely to listen to music in the summer due to the better hotter weather so more people socialise.
Billboard, the company brought by Prometheus Global Media issues advertisements and provides space for advertising. The other company seen is ABC (American Broadcasting Company), which is owned by Disney. This may suggest why celebrities such as Selena Gomez and Zendaya Coleman appear in the music video since they used to be sponsored by Disney. ABC also promotes certain media also.
In the bottom left corner in small text is "TaylorSwiftInstagram" which is where her fans can follow her progress. This is a form of social networking synergy and suggests a long tail on the product to keep fans interested.
Lana Del Rey - Ultraviolence
The album 'Ultraviolence' is promoted on the poster as seen above. The album Ultraviolence was released June 13th, 2014. This again, is released in the summer time as the songs could be successful summer anthems. The album is of a psychedelic rock genre. This style of promotion is successful and appealing to audience due to many different elements.
The background features a black and white scenic view of the ocean waves lapping against the shore. This could portray the dream pop genre that Lana sings in the style of, as the background is very aesthetic. The use of the waves can symbolise many things and is left to audience interpretation. Many people would say the ocean waves are calming and pleasant, whereas some would say the ocean is vast and dangerous. These interpretations could link with the songs within the album, as Lana's songs are very personal and are analysed in many different ways depending on the audiences relatable situations, opinions and thoughts. The edges have been feathered with a vignette filter, fading to black. This has been used to create a mysterious, depressing affect and might also suggest the albums overall mood and focus.
The title is used in the central top of the poster, in bold capital letters in a bleak blue and bright white font. The title is in the middle of the poster as this catches the audiences eye first as the poster follows the typical structure. The blue used is a dull colour, however when used on the black and white font, it stands out a lot more, making it appear brighter. This has been used to create an unusual colour contrast and would catch the audiences eyes more with this colour scheme.
The CD album cover features on the left side of the poster, taking quite a portion of the space. This has been shown as the audience will remember the style of the album cover, and when released, they will automatically know which album and who's the albums is. Not much text has been used as this will deflect audiences attention. Pictures make more of an impact on consumers as the style of an album cover is more memorable than the name in most cases. The album cover chosen features Lana herself with the album name across the bottom of the CD cover. This is repeated in attempt for the audience to remember the name of the album but more so the link between the title and what the artist looks like. The poster matches the colour scheme of the CD album as this too is in black and white.
To the side of th album cover, in quite small font is the track list. The colour scheme of the blue and white is seen here again. This poster may have included a track list so that the viewers can see not only what songs are on the album, but so the fans can look for their favourite songs as singles are released before albums, which might drive sales if they like what is on the album.
This poster features online due to the two hyperlinks that are on the poster. The poster has been put online and made interactive to appeal to more viewers and increase sales as the viewers become immersed in the poster and can search for more information about the artist and pre-order the album. These links are again in blue and the other in yellow. The pre-order stands out more than the rest of the text as the company promotion the album want to drive sales and divert the audiences attention to making a purchase. The release date is also noticeable in white font, as this is the most important information, letting the audience know when they can buy the album.
Finally, in the bottom right corner, there is the iTunes logo, 'Download on the app store'. As we live in an information age, this is very vague language but however, many people would understand where to buy it from. The apple logo is also on this, showing that the album is featured on Apple iPhones and iPods. Judging by the style and refernces to the App Store, I think this poster might be published on the homepage of iTunes in order to make sales increase. The poster also doesn't state where you can purchase the hard copy of the album but again, the target audience for this artist would possibly be ages 18-29 due to the genre, content and topics explored in Lana's songs.
In the bottom left corner in small text is "TaylorSwiftInstagram" which is where her fans can follow her progress. This is a form of social networking synergy and suggests a long tail on the product to keep fans interested.
Lana Del Rey - Ultraviolence
The album 'Ultraviolence' is promoted on the poster as seen above. The album Ultraviolence was released June 13th, 2014. This again, is released in the summer time as the songs could be successful summer anthems. The album is of a psychedelic rock genre. This style of promotion is successful and appealing to audience due to many different elements.
The background features a black and white scenic view of the ocean waves lapping against the shore. This could portray the dream pop genre that Lana sings in the style of, as the background is very aesthetic. The use of the waves can symbolise many things and is left to audience interpretation. Many people would say the ocean waves are calming and pleasant, whereas some would say the ocean is vast and dangerous. These interpretations could link with the songs within the album, as Lana's songs are very personal and are analysed in many different ways depending on the audiences relatable situations, opinions and thoughts. The edges have been feathered with a vignette filter, fading to black. This has been used to create a mysterious, depressing affect and might also suggest the albums overall mood and focus.
The title is used in the central top of the poster, in bold capital letters in a bleak blue and bright white font. The title is in the middle of the poster as this catches the audiences eye first as the poster follows the typical structure. The blue used is a dull colour, however when used on the black and white font, it stands out a lot more, making it appear brighter. This has been used to create an unusual colour contrast and would catch the audiences eyes more with this colour scheme.
The CD album cover features on the left side of the poster, taking quite a portion of the space. This has been shown as the audience will remember the style of the album cover, and when released, they will automatically know which album and who's the albums is. Not much text has been used as this will deflect audiences attention. Pictures make more of an impact on consumers as the style of an album cover is more memorable than the name in most cases. The album cover chosen features Lana herself with the album name across the bottom of the CD cover. This is repeated in attempt for the audience to remember the name of the album but more so the link between the title and what the artist looks like. The poster matches the colour scheme of the CD album as this too is in black and white.
To the side of th album cover, in quite small font is the track list. The colour scheme of the blue and white is seen here again. This poster may have included a track list so that the viewers can see not only what songs are on the album, but so the fans can look for their favourite songs as singles are released before albums, which might drive sales if they like what is on the album.
This poster features online due to the two hyperlinks that are on the poster. The poster has been put online and made interactive to appeal to more viewers and increase sales as the viewers become immersed in the poster and can search for more information about the artist and pre-order the album. These links are again in blue and the other in yellow. The pre-order stands out more than the rest of the text as the company promotion the album want to drive sales and divert the audiences attention to making a purchase. The release date is also noticeable in white font, as this is the most important information, letting the audience know when they can buy the album.
Finally, in the bottom right corner, there is the iTunes logo, 'Download on the app store'. As we live in an information age, this is very vague language but however, many people would understand where to buy it from. The apple logo is also on this, showing that the album is featured on Apple iPhones and iPods. Judging by the style and refernces to the App Store, I think this poster might be published on the homepage of iTunes in order to make sales increase. The poster also doesn't state where you can purchase the hard copy of the album but again, the target audience for this artist would possibly be ages 18-29 due to the genre, content and topics explored in Lana's songs.
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