Evaluation: Question 2

Video Production feedback

The film has been edited with a sepia filter to mirror the original Adele video.  A lot of the techniques and the style of the video are drawn from the original and this shows an ability to achieve the look of a broadcast standard video.  The use of the focus allows close up detail and shifts in perspective and loses focus only on occasion without affecting the narrative.  A selection of shots are edited together in montage at the start using creative angles and focus to add variety. Use of the camera is steady and appropriate when it moves to add to the professional quality of the piece. Shots match the contemplative mood and atmosphere.  Canted angle and close ups are used to provide variety and detail and to engage the audience. This is an effect used in the original. Exterior shots are well composed using the rule of thirds and vanishing points cross cutting between a convincing performance and  a narrative.  The artist is clearly braded in a series of well directed close ups.  There is another montage of time lapses including well chosen mise-en-scene. The time lapse of the sky is scaled on Adobe premiere showing sophisticated editing skills. The emotion comes across due to the quality of the filming and editing 35/40

Video Production feedback

The film has been edited with a sepia filter to mirror the original Adele video.  A lot of the techniques and the style of the video are drawn from the original and this shows an ability to achieve the look of a broadcast standard video.  The use of the focus allows close up detail and shifts in perspective and loses focus only on occasion without affecting the narrative.  A selection of shots are edited together in montage at the start using creative angles and focus to add variety. Use of the camera is steady and appropriate when it moves to add to the professional quality of the piece. Shots match the contemplative mood and atmosphere.  Canted angle and close ups are used to provide variety and detail and to engage the audience. This is an effect used in the original. Exterior shots are well composed using the rule of thirds and vanishing points cross cutting between a convincing performance and  a narrative.  The artist is clearly braded in a series of well directed close ups.  There is another montage of time lapses including well chosen mise-en-scene. The time lapse of the sky is scaled on Adobe premiere showing sophisticated editing skills. The emotion comes across due to the quality of the filming and editing 35/40

12: Audience feedback

Audience Feedback

Hannah Constantine - Aged 19

Question	Answer
Out of 10, how well would you rate my production?	8
And why do you rate this (what they have rated)?	I enjoyed watching the music video. It looked professional and kept me interested all the way through.
Do you feel I have met a target audience of 18-24 year olds?	I liked it, so I would imagine so.
What was your favourite aspects of my music video?	I loved the cloud time lapse you included and the editing was very accurate throughout and kept to the theme.
Finally, are there any improvements?	Perhaps next time you could include a music channel logo or include the artists name at the beginning to brand the artist more.
Out of 10, how well would you rate my poster and CD digi-pack?	8
And why do you rate this (what they have rated)?	The design was really well put together. I also thought the editing was just the right amount.
Do you feel the poster and CD cover compliment the music video well?	I do, I liked that the poster was screenshot from the actual music video as it created more synergy between the two.
What part of the ancillary texts do you like most?	I love the powerful CD cover, as the artist is clearly branded. The colour schemes are kept throughout the ancillary texts as well which links all the products together.
Finally, are there any improvements?	Maybe next time you could include the price on the poster so audiences know how much the album will be roughly.

Samantha Bowles - 18 years old

Question	Answer
Out of 10, how well would you rate my production?	9
And why do you rate this (what they have rated)?	I loved the whole concept of the narrative and the performance aspects. I felt sympathy for the two characters involved so the music video created an audience reaction.
Do you feel I have met a target audience of 18-24 year olds?	It does as we can relate to the narrative since the target audience age is the age for first loves and mature relationships.
What was your favourite aspects of my music video?	The part where the boy walks away from the camera and the camera loses focus is a very analytical way depending on how the audience see's this, raising social talk meaning the video was successful.
Finally, are there any improvements?	Maybe include a brief introduction just like the original one to give the characters more context.
Out of 10, how well would you rate my poster and CD digi-pack?	8
And why do you rate this (what they have rated)?	The design was really stylistic. It looked professionally made and it stood out like it should in order to be successful.
Do you feel the poster and CD cover compliment the music video well?	I did since they kept the same sort of theme throughout all products.
What part of the ancillary texts do you like most?	The flare added to the poster gave the impression the music video would be a soul, indie ballad which is exactly what it was.
Finally, are there any improvements?	Maybe adding the price to the poster will inform the audience of a rough guide of cost, and would increase sales.

11: Creating print artifacts

Adele - Hello
Print Artifacts

November feedback

SMART targets

Print the essay for Lady Ga Ga so that I can provide an initial assessment

For all the posts that you have made try and expand on each and aim for level 4 in research and planning.

Use digital storyboards as they will help you to visualise

Audience research using sites such as yougov.com should allow you to identify a target audience accurately

Make a production schedule and prioritise filming so that we can edit soon

10: Filming

Filming Schedule

When	Who	What	How	Which
12/09/2015	Cara Billy	·         Start scene with the artist upset in the house. ·         This will follow with the filming of the artist at home trying to contact her ex boyfriend over the phone. ·          This will also include reading, destroying and burning the love letters.	·         Scenic shots will be used to capture rain, and close up shots will focus on the cup, kettle, and the artists face. ·         Again, this will be close up to capture the artists emotions. ·         These shots will be POV (point of view) or medium shots to capture the dynamic actions of the artist.	·         Nikon DS-3300 camera for filming ·         Gorilla pod, for stable filming ·         Kettle ·         Cup ·         Candle ·         House phone ·         Love Letters ·         Lighter
19/09/2015	Cara Billy	·         The cooking scene ·         The bathroom scene ·         'Missed Call' scene ·         Bedroom/Argument scene	·         The cooking scene will feature many blurs to represent this is a memory of the artists in a POV shot. ·         The bathroom scenes will be in medium shots as this will stylise the artists partner. ·         The missed call scene will be an extreme close up shot of the mobile phone displaying the calls the artist has sent out to communicate with her ex boyfriend. ·         The argument scene will be done again in the form of POV, and will be handheld to create the rawness of the argument.	·         Nikon DS-3300 camera for filming ·         Gorilla pod, for stable filming ·         Mobile phone ·         Calendar ·         Analogue clock
26/09/2015	Cara Billy	·         Outdoor filming ·         Rain puddles ·         Reminiscing in the woods ·         Performance scene in the woods ·         Memories in the woods ·         Clouds for time lapse ·         Partner walking down country lane in the rain	·         The rain puddles will be a close up slow motion shot, to create the depressing mood the artist feels ·         The woods scene where the artist walks alone will be a series of close ups to capture emotion and long shots to capture the scenic surroundings ·         The performance will be in the form of close ups to promote the artists face and increase sales ·         The memories in the woods will again be POV shots from the girlfriends point of view. This is so the audience feel immersed in the artists life, affecting them more ·         The clouds will be a long shot in order to create the most movement showing the emotional turmoil created by the break up ·         The partner will start in a medium close up shot arguing in the form of a POV of the artist. The camera will slowly un-focus with the partner getting further away to represent the couple separating and no longer being in each others lives.	·         Nikon DS-3300 camera for filming ·         Gorilla pod, for stable filming